We build AI that
Medical software, AI consulting, and training — built by people who understand healthcare. Twenty products shipped at the intersection of AI and care.
Latest from the blog
Practical writing on AI, health tech, and building — straight from the trenches.
Three ways we help
Healthcare organisations harness AI — built on operator experience, not theory.
Build
We design and build AI-powered medical software — from concept to production, shipped and running in clinics.
Consult
Strategic AI consulting for healthcare organisations. We help you find the right approach and place the right bets.
Train
Hands-on AI training for teams and individuals, from fundamentals to advanced clinical and commercial workflows.
Four operating companies. 20 products.
Built at the intersection of AI and healthcare — shipped by a small operator team working alongside AI coding agents every day.
Previously founded MyInteract (medical digital engagement) and built digital solutions across 17 years in pharmaceutical sales, management and medical digital.

Matt Martin
17 years in pharmaceutical sales and management. Founded multiple medical software companies. Started coding in his 50s with AI.
Now builds production software used by medical specialists across Australia. 12,000+ hours with AI and counting.
Not a developer by training. Not a computer scientist. Just someone who saw what AI could do, picked up the tools, and started building things that solve real problems in healthcare.
The AI guide for healthcare leadership
An eight-week mentorship engagement for leaders of healthcare and pharmaceutical organisations. Plain language. No theatre. Built on the operator experience of having shipped AI products in healthcare.
Lead AI conversations in any room.
Boardroom, executive team, doctors, pharmaceutical partners, regulators. The most informed person in any room — without overclaiming.
Produce more, in less time.
Less email triage. Less meeting prep. Less rework. The hours AI gives back go to the work only you can do.
Place the right AI bets.
Know how to tell a high-leverage application from an expensive demo. A written yes-list and no-list, with reasoning.
Fluent, not technical.
Know what a competent person needs to know to make the right decisions and the right hires. That’s the line.
Get in touch
Have a project in mind? Want to learn AI? Just want to chat about what’s possible? Reach out.








