Healthcare digital production at half the cost, half the timeline.
Bespoke digital and AI for pharma and specialist medicine — anything from a flyer to a video to a website to an app. Plus 21 products already built for healthcare, ready to use and ready to sponsor.
Three ways to work with us
Bespoke production, products already built for healthcare, and the advisory that helps you lead it.
Build it with you
Bespoke digital and AI for pharma and specialist medicine — scoped, built and shipped at half the cost and half the timeline of a traditional agency or dev shop.
Use what's already built
21 products already built for healthcare and running in Australian clinics, hospitals and pharma teams. Use them as they are, white-label them, or sponsor one.
Learn to lead it
AI mentorship and training for healthcare leadership and commercial teams — built on the operator experience of having shipped AI products in healthcare, not on theory.
Our products for healthcare. 21 of them.
Software running in Australian specialist clinics, hospitals, pharmaceutical teams and the rooms they meet in. Ready to use, to white-label, or to sponsor.
Previously founded MyInteract (medical digital engagement) and built digital solutions across 17 years in pharmaceutical sales, management and medical digital.
Latest from the blog
Practical writing on AI, health tech, and building — straight from the trenches.
Matt Martin
Matt Martin spent 17 years inside life science companies across sales, marketing, medical and digital, commissioning the agency work he now competes with. He has since founded multiple medical software companies.
He saw early what AI would do to the agency model: the same output at a fraction of the cost and a fraction of the timeline. With more than 12,000 hours in production use of large language models, he has built AI infrastructure unique to Medware, an agentic build layer that lets a small team develop and maintain twenty products in specialist medicine.
The result is software used daily by medical specialists across Australia.
The AI guide for healthcare leadership
An eight-week mentorship engagement for leaders of healthcare and pharmaceutical organisations. Plain language. No theatre. Built on the operator experience of having shipped AI products in healthcare.
Lead AI conversations in any room.
Boardroom, executive team, doctors, pharmaceutical partners, regulators. The most informed person in any room — without overclaiming.
Produce more, in less time.
Less email triage. Less meeting prep. Less rework. The hours AI gives back go to the work only you can do.
Place the right AI bets.
Know how to tell a high-leverage application from an expensive demo. A written yes-list and no-list, with reasoning.
Fluent, not technical.
Know what a competent person needs to know to make the right decisions and the right hires. That’s the line.
Get in touch
Have a project in mind? Want to learn AI? Just want to chat about what’s possible? Reach out.